GetSalt
Curious ruminations on human-centered design, by Amplifi Design and friends
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The Stacks
Addressing the Platform Pandemic
Addressing the Platform Pandemic
Let’s ask better questions of future startup founders
Designing Design Workshops II: Change the Process, not the Outcome
Designing Design Workshops II: Change the Process, not the Outcome
Let’s pitch design workshops as an investment in people and how they work on teams
The First Step in a Real Dang Good User Interview
The First Step in a Real Dang Good User Interview
Are you the designer who people can trust?
A Marketing take on weird stuff: Cigarettes & Sigma Males
A Marketing take on weird stuff: Cigarettes & Sigma Males
Let’s go over how the internet radicalized “manhood” in the mid 00’s, how that has come back 15 years later, and how it follows the…
All hail Claudia Tiedemann, the Space-Time-Traveling Design Innovator
All hail Claudia Tiedemann, the Space-Time-Traveling Design Innovator
What we can learn from the OG protagonist of Netflix’s Dark
Workplace Culture: Through the Eyes of an Ethnographer & Designer
Workplace Culture: Through the Eyes of an Ethnographer & Designer
The struggles behind the 9–5. What it means when something that used to stable becomes unfamiliar and weird.
Empathy 101: A Reflection
Empathy 101: A Reflection
An introductory Q&A about the first epic step of design thinking
Eating green chili dip in the New Normal
Eating green chili dip in the New Normal
Or, how we might adapt to COVID-19 like we eat spicy food
Laws of Empathy: What I learned after doing 25 user interviews in 2 weeks
Laws of Empathy: What I learned after doing 25 user interviews in 2 weeks
There is something we get really wrong about how we empathize with others.
Demystifying “Tell Me More”: Notes from an Ethnographer
Demystifying “Tell Me More”: Notes from an Ethnographer
From 90’s Bronx fashion, to corn in the 30’s, to the modern interview guide. This is about the power in deviating from the manual.
Saving the World, One Buzzcut at a Time
Saving the World, One Buzzcut at a Time
How might the collective action of a million people manifest itself?
My Golden Rule of Teaching Prototyping
My Golden Rule of Teaching Prototyping
Hint: everything is feedback
What the Snoopy Museum taught me about designing at the systems level
What the Snoopy Museum taught me about designing at the systems level
A critical reflection on design thinking as a precursor to systems design
Is the customer 5G-ready?
Is the customer 5G-ready?
We are at the crux of “disruptive technology” and “the new normal.” How do we make sure that people are ready?
Demystifying Denouement: Solving the Gordian Knot
Demystifying Denouement: Solving the Gordian Knot
This literary term pops up in the design world but often overlooked. That said it might just be the best tool designers have got.
Designing Design Workshops: Knowing your audience
Designing Design Workshops: Knowing your audience
On a scale of 1 to 10, how likely are you to recommend this workshop to a friend?
Future Foods 2022: Thailand Edition
Future Foods 2022: Thailand Edition
What we learned from a conversation with foodies, food experts, food providers, and of course — designers.
Who am I as a designer?
Who am I as a designer?
3 questions to ask yourself to understand you better and help you stand out
Turning crisis into opportunity: a thought circa. March 2020
Turning crisis into opportunity: a thought circa. March 2020
Crisis (n.) — a time of great disagreement, confusion, or suffering
Don’t you ever ask probing questions. Ever!
Don’t you ever ask probing questions. Ever!
Don’t even pretend you want to. But let’s pretend that you do want to (for some reason), what would happen?
Demystifying Authority: Don’t design like Apple
Demystifying Authority: Don’t design like Apple
Unless you are a mega corp in a country where the economic system is engineered for your best interests. Otherwise, lets do something else.
Why’s & How’s of Using Design Thinking: A Specific and Actionable Introduction
Why’s & How’s of Using Design Thinking: A Specific and Actionable Introduction
What do banks, ear buds, MRI machines, athletic shoes, and AirBnB have in common? Read this and get good at Design.