To wall, or not to wall — the user sign up question

by Jason Costa

It’s an age old question for companies: when a user hits a site for the first time, do you throw up a registration wall, or do you expose the value freely to a user and let her decide if she’d like…


Google’s OpenSocial & lessons learned

by Jason Costa

It’s been fascinating to watch how a large incumbent, Facebook, has been effectively dealing with the threat of a rapidly growing upstart, Snap. Facebook, with all of their product prowess and constellation of social apps…


Top 10 Takeaways from the GGV User Growth Masterclass

by Jason Costa

A “Masterclass” is a GGV program focused on a functional discipline (Engineering, Design, Marketing, etc.), in which we’ll bring in domain experts across US and China who can share learnings