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The Marketing Experience: Shifting Our Focus From Attention To Alignment

The Marketing Experience: Shifting Our Focus From Attention To Alignment

There’s a stark contrast between what can be conveyed through ‘marketing’ and what is imbued within ‘the marketing experience’. The former…
Go to the profile of Brian Swichkow
Brian Swichkow
Cross Discipline Creativity: SFW Client Negotiation Tactics Learned From BDSM

Cross Discipline Creativity: SFW Client Negotiation Tactics Learned...

Cross Discipline Creativity — the utilization of proven tactics and strategies in uncommon environments — is the catalyst for effective…
Go to the profile of Brian Swichkow
Brian Swichkow
Cold Email Case Study: ‘Facebook Fuckery’

Cold Email Case Study: ‘Facebook Fuckery’

Last week, I traveled to Gold Coast in Australia to speak at Retail Global’s ecommerce conference and exhibition about the logic and…
Go to the profile of Brian Swichkow
Brian Swichkow
Facebook Says My Ads Are “Against Their Advertising Policies,” What Should I Do?

Facebook Says My Ads Are “Against Their Advertising Policies,” What...

If you’ve managed Facebook advertising campaigns, you’ve likely gotten the dreaded “Some of your ads are disapproved” email which abruptly…
Go to the profile of Brian Swichkow
Brian Swichkow
Developing Content That Expands Your Personal Brand And Generates Leverage

Developing Content That Expands Your Personal Brand And Generates L...

Setting yourself apart from the crowd as a personal trainer, yoga teacher, circus performer, etc. can seem daunting while the process of…
Go to the profile of Brian Swichkow
Brian Swichkow
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