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Global Luxury Management
A Project by The NC State University Poole School of Management Global Luxury Management Program. #NCStateGLM #LuxeMarketing
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What Do Americans and Spongebob Have in Common?
What Do Americans and Spongebob Have in Common?
A love for their loyal friend, chocolate, of course.
Kristin Freeman
Aug 31, 2016
Apple and social media? Impossible mission???
Apple and social media? Impossible mission???
Apple, contrary to the majority of the brands today, has decided to ignore social media involvement for a long time. However, this can…
Bastien MONNIER
Aug 26, 2015
The calories don’t count if you Instagram it first
The calories don’t count if you Instagram it first
GODIVA. Chocolate. Covered. Strawberries.
Bianca Alberga
Aug 31, 2016
Do loyal followers exist on social media ?
Do loyal followers exist on social media ?
As you know, Social Media is the new trend of nowadays. But, not only. It is the new companies’ blank pages. Companies can express, to the…
Mathilde MARCO
Sep 2, 2015
“Content marketing is like a first date.
“Content marketing is like a first date.
Dadid Beebe
Malak LARAKI
Sep 14, 2016
The Best American Vintages for Social Media: does the age count?
The Best American Vintages for Social Media: does the age count?
As a French woman, I have often been asked by American people which wine was my favorite. Ironically, I don’t drink wine; and even more…
Delphine Labati
Aug 22, 2016
Godiva: Providing Men with Last-Minute Gifts Since 1926
Godiva: Providing Men with Last-Minute Gifts Since 1926
53% of women claimed that they would dump their significant others if they forgot to get them a gift on Valentine’s Day.
Alex Simpson
Sep 20, 2016
M.A.C Cosmetics: A Pin-Up for Santa.
M.A.C Cosmetics: A Pin-Up for Santa.
Winter is approaching girls, and with it a little need of warm-up. Think of your one and only and remind him how hot a Christmas night can…
Melissa Bourniquel
Sep 16, 2015
I went to NYC and all I got was this dumb selfie
I went to NYC and all I got was this dumb selfie
Okay maybe more than one…
Christopher Arcara
Oct 13, 2016
HACKED: By The Modern Day Gatsby
HACKED: By The Modern Day Gatsby
You’ll be invited to a Gatsby Party if you read this!
Christina Jaouhari
Sep 20, 2016
Nespresso Is The Future of CPG
Nespresso Is The Future of CPG
Consumer Products Soon Will Come to You Via Automated Replenishment
John Andrews
Aug 14, 2016
Update: Social Media Users Like Wine
Update: Social Media Users Like Wine
As far as I can remember, in my mere one and a half years of being able to purchase alcohol, Barefoot has always been a fairly popular wine…
Alex Simpson
Aug 23, 2016
“Make sure you get my wine in the picture!”
“Make sure you get my wine in the picture!”
A slightly in-depth look at how two young companies are killing the social media game.
Christopher Arcara
Aug 24, 2016
Nespresso: when coffee is not just “coffee”…
Nespresso: when coffee is not just “coffee”…
Each morning after my breakfast I am pleased because I know the next thing I am going to do is have a small cup of the best nectar in the…
Paula Negrescu
Aug 26, 2015
Is Social Media The Missing Ingredient In A Glass of Bubbly?
Is Social Media The Missing Ingredient In A Glass of Bubbly?
Who doesn’t love a nice glass of Champagne on a hot summer’s eve or during a fun celebration? → And if you’re lucky…..it’ll be Veuve…
Kersey Moseley
Aug 24, 2016
It’s True. The World Does “Revolve” Around You.
It’s True. The World Does “Revolve” Around You.
It’s 7:59 a.m. I am running around the house with one shoe on, balancing my computer, coffee mug, and planner in one hand, and desperately…
Kaiti St George
Aug 26, 2015
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