Ever lost customers because of a slow and complex purchase process?
Getting noticed as online webshop
As an online retailer on Shopify it is important to know how to get more customers to your website. Even better to get them to buy something at your website, be satisfied with the product, and become loyal customers. However, with the increasing amount of online competitors it is difficult to stand out. There must be a way that customers buy your product over another.
Some e-commerce websites try to get more customers through advertisements, but this has become less effective as customers do not like ads can use apps like ‘Ad Blocker’ or just simply ignore the ads. Other Shopify companies try social media, to create content that might go viral or use influencers to promote their products. Nevertheless, this route has become the standard making it again almost impossible to stand out. Luckily there are new technological developments that can solve this problem. One of those developments will be the focus of today’s blog: ‘The custom action banner’. What this is, to what trends it responds to and how it will help your company will be explained in the rest of this blog.
Custom action banner (CAB)
So what does a custom action banner actually mean? A CAB is a type of call-to-action, meaning that it literally tells the consumer that they should do something. In the case of a CAB, the customer sees a banner with text like ‘Buy with Apple pay’ or ‘Add to cart’. The customer thus only needs one click to immediately buy the product or add it to their cart. This might sound like the average product webpage, but this is not the case. The difference is that the CAB is shown next to an Augmented Reality (AR) or 3D model on the phone screen.
In short with AR models the customer can see the products in his or her room. Look at it from different angles, see whether the size or colour fits the room. What CAB adds to this is that the customer immediately can buy the product if he/ she is happy with it. Not a lot of Shopify companies use this type of technology yet, but those that do use AR or 3D models do not have a CAB. This is a disadvantage for them, as this requires more time and effort for the consumer to actually buy the product, which leads to less sales. We know your pain, that’s why we made the AR shopping experience app for Shopify merchants.
Current trends that CAB responds to
In a recent blog post From Oliver Lindberg on Shopify some trends for 2021 were discussed. The trends that CAB and AR responds to are the following:
1. The online purchase path needs to be improved: as consumers buy more online, more online shops emerge. That is why it is recommended to make online purchasing easier and faster. The CAB is one solution for this, as the customer is only one click away from purchasing the product.
2. Bring in-store experiences online: as customers are not able to go to stores they are searching for new ways to search for, compare and purchase their products. This makes it even more important for online merchants to provide enriched purchase information on their website. What is meant by that is that consumers want to have a good product experience. Augmented reality was mentioned as one way to improve this, as the customers can try-on the product or see the product in their own room.
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3. Even more exciting, Augmented and virtual reality are seen as a trend for 2021: one reason is because it helps the customer with making their purchase decisions. For example, imagine you want to buy a new chair online. This decision becomes much easier if you are able to see this chair in your own kitchen through your phone, e.g. you can see if it fits underneath your table, and you can see if the colour matches your kitchen wall.
4. Diversify shopping options: it is important as an online webshop to give your customer multiple options to do. Especially, because customers often want to pay by phone. That is why it is expected that more people will use digital wallets via the Apple pay button in AR look.
The 10 benefits of an CAB
You might think, so far so good, but what is in it for me as an online webshop on Shopify? Luckily there are a lot of advantages for you when you use a CAB. However, to make this blog not too long only 6 benefits of CAB will be discussed now:
- It is a fast and easy way for customers to pay. This advantage leads to less cart abandonments and more sales. In other words, more customers actually purchase their chosen products, because they do not need to go back to the website to click on the ‘purchase’ button.
- It is affordable to implement as a company. Once you have bought the software or made a partnership with a company that provides AR models with a CAB you can use it. One example of a company like this is ARspar Technologies.
- It can improve image and serves as a promotion tool. While your reach might not increase with the CAB, the ease and comfort it creates will lead to positive free word of mouth. For example, customers who like the CAB might recommend your webshop to their friends and family.
- It sets you apart from your competition. As said before not a lot of companies currently use AR models, let alone a CAB. So, the CAB might be your next way to stay ahead of competitors and differentiate yourself from them.
- It can work with Apple Pay, which is a safe and secure payment option for both customers and companies. Apple Pay uses biometrics before people can actually purchase something on their phone, e.g. fingerprints or a face identification. This makes it more difficult for criminals to steal their payment information.
- It is convenient for customers, as they can buy it on their phone. Nowadays, many customers look at products or services on their phone and not on their laptop. This makes AR models with CAB’s more important than ever, because customers can immediately use their phone to see the AR model.
So without stalling you any longer, feel free to upgrade your website by adding the CAB and AR models.
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