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Fashion & Consumerism
You Definitely Can [And Should] Turn Your “Hobby” Into A Profitable Business On Etsy
You Definitely Can [And Should] Turn Your “Hobby” Into A Profitable Business On Etsy
400+ Sales On Etsy mid-pandemic, The Not-So-Vegan Pearl Trend, And The Question: Is College Still Relevant?
Klarrisa Arafa
Sep 28, 2020
Want To Look Trendy This Fall, Just Wear Your Frumpiest Clothing
Want To Look Trendy This Fall, Just Wear Your Frumpiest Clothing
…Or Raid Your Grand-Dads Closet. Normcore Is Back, But On Steriods. Plus Bonus: “How To Wear a Sweater Vest in 2020.”
Klarrisa Arafa
Sep 19, 2020
Black Friday’s Moved Online, But Some Retailers Face Extinction Without Foot Traffic
Black Friday’s Moved Online, But Some Retailers Face Extinction Without Foot Traffic
Bankrupt Stores Are In Hot Water. Some Major Retailers Are Closing Their Doors This Holiday And No A Vaccine Won’t Save Them!
Klarrisa Arafa
Sep 16, 2020
Latest
Playboy Gives Women A Different Way To View Their Sexuality
Playboy Gives Women A Different Way To View Their Sexuality
Playboys’ Bunnies Protested During The ’70s Women’s Liberation Movement — A Feminists’ Take On The Sexy Publication.
Klarrisa Arafa
Sep 13, 2020
Why Do You Buy Lingerie — Disruptions In A ‘For-Men’ Industry
Why Do You Buy Lingerie — Disruptions In A ‘For-Men’ Industry
Women Founders Are Changing The Standards For The $7.9b U.S Lingerie Market. These Are The Powerful Ways Lingerie Has Become “For Women…”
Klarrisa Arafa
Sep 11, 2020
China Ends Animal-Testing But It Won’t Help Cruelty-Free Brands
China Ends Animal-Testing But It Won’t Help Cruelty-Free Brands
Here’s Why Marketing To Millennial and Gen Z Chinese Consumers Using Social Concerns Can Make Or Break An Entry To Market
Klarrisa Arafa
Aug 16, 2020
Why Do Certain Brands Make Consumers Tick, While Others Fail?
Why Do Certain Brands Make Consumers Tick, While Others Fail?
What Do Mass Market Consumers Care About? Here’s how your target markets social concerns rank.
Klarrisa Arafa
Aug 15, 2020
Can Most Americans Actually Afford To Be Sustainable?
Can Most Americans Actually Afford To Be Sustainable?
Eliminate the idea of retail therapy and maybe actually talk to another human about our pent up frustrations — I digress.
Klarrisa Arafa
Aug 10, 2020
Dad Sneakers? Grandma Shoes? The Scoop On The Ugly Shoe Trend
Dad Sneakers? Grandma Shoes? The Scoop On The Ugly Shoe Trend
The entanglement between political climate, environmental issues, and fashion is biting —
Klarrisa Arafa
Aug 6, 2020
Latest
The Jacket That Represents How Everyone’s Feeling Right Now
The Jacket That Represents How Everyone’s Feeling Right Now
Between the long matrix-like jacket, slicked back hair, and flip phone I feel like I’ve just stepped straight into the Berlin underground.
Klarrisa Arafa
Aug 3, 2020
Could Fashion Actually Slow Down and Be Sustainable Post-COVID?
Could Fashion Actually Slow Down and Be Sustainable Post-COVID?
The industry was slowly trudging toward sustainability even before the pandemic. However, what could be one of the most powerful solutions…
Klarrisa Arafa
Aug 2, 2020
Win Customers By Saying “I Can’t Do Everything, But Here’s What I Can Do.”
Win Customers By Saying “I Can’t Do Everything, But Here’s What I Can Do.”
The next generation holds a significant amount of buying power and they are demanding more from the fashion industry.
Klarrisa Arafa
Jul 28, 2020
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