The dollar auction is a game designed by economist Martin Shubik to illustrate a paradox brought about by traditional rational choice theory (paraphrased from this short Wikipedia article). The game works like this:
There are all sorts of clever things you can do with Facebook’s ad platform. One example I ran across recently is the ability to snipe a single person with hyper-personalized ads. Another example is apartment baiting.
28 people tuned in to the Facebook livestream at 9:30. A cinematographer, a Chinese medicine…