Could tomorrow’s designer be coach?
If you’re looking for the event recap in French, click here!
The beauty of a good coach is that they not only see where you are, but act as a second set of eyes towards the future…preparing you to take the steps that you can’t see right ahead of you. Our own doubts and insecurities act like roadblocks, but sometimes we need a third party to reassure us that these are all hallucinations. The only thing blocking us from reaching our goals is ourselves. The same way we coach clients at Goodpatch, trying to convince them to trust us to lead the way.
On October 8, 2019, The Product Crunch Paris: Coach Edition took place at Malt France — a co-working space for freelancers based in Paris’ 9th arrondissement. For our third Product Crunch Paris event, we welcomed three designers to discuss their vision of design coaching —applied collectively or individually.
Zalihata Ahamada, from Orange Business Services, and Gabrielle de La Forest, from Accenture Interactive, are coaching UX project teams within Orange — one of the biggest telecommunication company in France. Through their case study, they highlighted the success factors and traps they had to overcome (successfully or not). Through many working methods and workshops based on user research, they demonstrated that bringing more autonomy to project teams will improve the user experience.
Anne Ditmeyer — designer and coach — walked us through her own story and got us thinking about how we can improve our career path using design’s benefits. In a mini masterclass, we had the opportunity to brainstorm about ourselves and share our 5 main design principles with others. This activity was both fun and allowed us to get to know other people.
A huge thank you to Anne, Zalihata and Gabrielle who made this new edition of Product Crunch happen!
An initiative by Goodpatch, Product Crunch is a learning platform and community for passionate product people: project managers, designers, engineers, entrepreneurs, researchers, founders, and everyone in between.
If you’re tired of missing the fun, make sure to join a Product Crunch meetup group:
Berlin: www.meetup.com/Product-Crunch/
Paris: www.meetup.com/Product-Crunch-Paris/
We also share all Product Crunch talks on our YouTube page. New talks every Thursday — like and subscribe!
