Behavior Change

Gravity Ideas improving client debt management at Capitec Bank

The stakeholders

Gravity Ideas is a behavioural design consultancy based in Cape Town, South Africa, that focuses on using insights from the behavioural sciences to create or improve…

Scarcity bias

A once in a lifetime read

You are sitting in a restaurant about to order your regular breakfast option, the eggs Benedict. The waiter comes over to inform you, just before you order, that there are only three croissants left. Suddenly, you feel as though you…

The Google effect

‘Remember me on this computer’ has become an all too common preference in today’s Information Age. Has it come to this — that…

Thaler’s contribution, and what his win means for the industry

A Week of Behavioural Design at Red & Yellow

Every year I spend a week with the bright, young post-grad students from Red &…

Sample size selection in business experimentation needs a mind-shift

Business versus academics

#12: The Simulation Heuristic

You sleep through your alarm and wake up 15 minutes late. You quickly pack your bags, throw on some clothes…

You are Biased

A living library of the cognitive biases and heuristics that structure our thinking and decision making.

#13: Projection Bias

We tend to assume that our tastes and preferences are consistent over time. “I’m always going to want my boyfriend’s name…

The Big Issue SA Smart Bib 3.0

Background The Big Issue is a socially responsible non-profit organisation (NPO) that enables currently unemployed and economically marginalized adults to take control of their own lives, and to (re-)gain invaluable skills, confidence, and a sense of dignity and self-worth…