Gravity Ideas is a behavioural design consultancy based in Cape Town, South Africa, that focuses on using insights from the behavioural sciences to create or improve…
You are sitting in a restaurant about to order your regular breakfast option, the eggs Benedict. The waiter comes over to inform you, just before you order, that there are only three croissants left. Suddenly, you feel as though you…
‘Remember me on this computer’ has become an all too common preference in today’s Information Age. Has it come to this — that…
Every year I spend a week with the bright, young post-grad students from Red &…
You sleep through your alarm and wake up 15 minutes late. You quickly pack your bags, throw on some clothes…
A living library of the cognitive biases and heuristics that structure our thinking and decision making.
We tend to assume that our tastes and preferences are consistent over time. “I’m always going to want my boyfriend’s name…
Background The Big Issue is a socially responsible non-profit organisation (NPO) that enables currently unemployed and economically marginalized adults to take control of their own lives, and to (re-)gain invaluable skills, confidence, and a sense of dignity and self-worth…