Gravity Ideas is a behavioural design consultancy based in Cape Town, South Africa, that focuses on using insights from the behavioural sciences to create or improve…
Allan Gray is a South African investment manager that has focused on creating financial security for their investors for over 40 years.
You are sitting in a restaurant about to order your regular breakfast option, the eggs Benedict. The waiter comes over to inform you, just before you order, that there are only three croissants left. Suddenly, you feel as though you…
When was the last time you sold something? Would you really be willing to pay the price…
In business, we love certainty, big margins, and universal solutions, yet we sell to…
Our relationships with debt and credit, and the various behaviours that stem from this, are…
We fall victim to the Sunk Cost Fallacy when we continue with an often failing course of action because of the time…
By now we are all well-accustomed with the notion of ‘nudge’, as popularised by Richard Thaler and Cass Sunstein. Nudges alter the choice architecture around decision-making to enable more helpful decisions to be made, more often. Simply put, nudges change…