Startup

When success ends in failure: Shutting down Greater Than X

Greater Than X is shutting down. This was…

If a small startup can do it in 7–10 hours, so can you!

This is the best way to restore trust, according to consumers

Getting Practical with Trust: A Designer’s Toolkit

20 years of privacy and security

I had the pleasure of speaking at Reboot Communications 20th Annual Privacy and Security Conference in…

The business case for trustworthy design

We all know change isn’t easy. Our organisational structures make this so. Yet there are…

How to launch your book like a startup (lessons learned)

I’ve recently had a number of conversations with people about writing books. Mostly we’ve focused on process. What are the most effective approaches? What have you learned from experience? What have you learned from others? What…

Here’s what AirBnB missed when designing for trust

Don’t personalize design. Make it situationally relevant.

I often struggle with the term personalization. It’s not because I struggle to comprehend the definition, but rather its meaning in the context of everyday business settings.