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About
greenfieldlabs
Designing the future of mobility, starting with humans.
Note from the editor

Greenfield Labs was created by Ford to explore the future of mobility through human-centered design. In collaboration with IDEO we are exploring radical ideas to disrupt, augment, remodel, and reimagine mobility for humans and the things they love. It’s our mandate to challenge assumptions, question the status quo, and provoke the imagination. Together we are creating a future where mobility is flexible, memorable, mindful, and most of all, empowering — a basic human right and invisible conduit for access to all the world has to offer.

Editors
Go to the profile of Gabrielle Fulco
Gabrielle Fulco
Project Producer, IDEO and Greenfield Labs
Go to the profile of Ryan McManus
Ryan McManus
Greenfield Labs, Ford Motor Co.
Writers
Go to the profile of Iain Roberts
Iain Roberts
Partner, Global Managing Director, & Designer @IDEO
Go to the profile of Jonah Houston
Jonah Houston
Designer at IDEO. Mobility Strategist. Greenfield Labs
Go to the profile of Liz Broekhuyse
Liz Broekhuyse
Digital/graphic designer. I make things. All sorts of things!
Go to the profile of Liz Broekhuyse
Liz Broekhuyse
Communications Designer at Greenfield Labs
Go to the profile of Ryan Westrom
Ryan Westrom
Mobility Partnerships Lead, Greenfield Labs