How to implement a ChatBot in your Business?
Texting is the most widely used mode on smartphones, and over 80% of the text messages are read in under 3 minutes.
What’s app, which is the most popular messaging app reported that they are now handling over 30 billion messages every day!!
Also, the use of apps is decreasing worldwide
4.1 Billion users around the world are on Instant messaging apps, and messaging apps have surpassed social Networks.
What is a Chatbot?
A Chatbot is a computer program designed to simulate a conversation with human users.
Chatbots can be implemented in any significant chat product (Facebook Messenger, Slack, Text Messages…).
Chatbots are using natural language processing, this creates a human interaction with your user’s.
That’s why users can naturally ask their questions and communicate with the chatbot as if they were talking to a friend (or a family member.)
Why are Chatbots powerful?
It’s because for the first time, people are using messenger and texting apps more than they are using social networks.
Chatbot is also a more natural and gentle way to interact with people.
How can I use them to Growth my business?
You already have your emails, your Landing page but it doesn’t convert well?
Why not implementing a Chat bot to your system?
As you understood, chatbot is an excellent way to interact with potential customers about your brand and your products.
Why?
- To humanize your messaging approach
- A Bot is an easy way to capture contact information along with answers to qualifying questions during every conversation
- Get insights on a population of people we already know
- It is also a tool which is fully customizable (personalize user’s experience)
⚠️ You need to focus on the right audiences: Here is an article about how to operate with Facebook audience insight
How to Personalize?
In a chatbot conversation, you can make your user feel more valued and understood.
You have to consider people’s desire to feel understood which is a strong desire that people have.
ASK QUESTIONS ❓❓❓
Without asking questions and taking time to get to know a person, it’s impossible to understand them.
You have to consider what will be the inner dialogue taking place when someone uses your chatbot (“what are they trying to sell me, I am not the only person they’re sending this message to”).
Good News
You can improve the chatbot experience by personalizing it in a way that makes the user feel more understood or makes their life easier.
Examples of personalization:
Be creative 🔥
- If you have a restaurant, it could be not showing your meat dishes to vegetarian customers.
- It could be using language that the user will understand
- If a users regularly use your services using the chatbot, you could personalize future conversations in a way that makes the user feel unique for being a regular customer.
- You could also identify what products the user orders most often and provide personalized recommendations or special offers in the future (if you own a coffee shop for example).
- Wish a “Happy Birthday” 🎂🎂🎂
Bots are created with a purpose. Here are some examples below
- FAQ
- Orders online with online payment (for example you can provide online orders if you own a coffee shop)
- ChatBot Newsletter (with subscription)
- Sample or demonstration of your product/“Let’s experiment our product” (check the Chatbot Lunii that is a great example)
- Customer service (available 24 hours a day plus the weekends :) )
TO PUT IN A NUTSHELL
Using chatbots you can create personalized digital experiences for your users at scale.
The goal of personalizing your chatbots, is to make the user feel more understood and make their life easier.
Be creative 😎
Hope this article could help.
More to share? comments below
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