Pro tips for boosting posts
Engagement on Facebook Pages has fallen by 20 percent since the beginning of 2017.
As a marketer, it is worrying to see these trends.
Boost Posts
Facebook offers a beautiful way to “boost” your content
This tool is separate from Facebook ads, which requires a higher level of online marketing expertise to generate success. 🤑
Basically, when you boost posts directly from your feed, Facebook optimizes for post Engagement.
It means it will show your post to the people in your target audience that are most likely to engage in your post.
By promoting or boosting a post, you are reaching more people
Go directly to your page, into the post you want to boost.
Click “Boost post”
Then, you can select your objective.
You can select different objectives according to your goals
- Engagement (sharing)
- Link click (Lead people to…)
- Conversion (convert people into leads, with a pixel element)
- Video Views (Native content)
- Pages likes
Wait to Boost
Don’t boost a post right after you publish it.
By boosting the post right away, it could hurt the post’s organic reach.
Give the post a chance to flourish on its own.
Boost to the Right Audience
You can target people based on location, age, gender, and interests.
Think about who the content is for and boost it to that audience.
If your post is only relevant to a select audience or a specific location, you need to narrow your audience to these people.
Here one Tuto to create Facebook audiences like a pro.
It is important to Keep boosting your organic posts (for your community).
Need to be tested
Test different audiences + Formats with the same campaign.
What type of posts should be “Boosted” or “Promoted”?
First of all, it’s capital to track your Facebook analytics to know which content engages your fans.
This is this kind of content you want to boost.
Boost your tops posts.
Your top-performing posts are proven content that already engages your audience
So how do you know which content is performing well? Use Facebook Insights to find the posts that are good candidates for boosting
Go to your page insights → Posts → Boost posts
Or
Recycle your Top posts.
Instead of reposting the top-performing post as it is, change the post a little. There are several ways you can make it look fresh again (Add a question, add an image)
Boost authority posts.
Here is a great video about choosing the right content and authority content.
Best practices and tips 🔥🔥🔥
1° Boost Post when your audience is online.
Inside Facebook business Manager, you can have access to “Time of Day” breakdown that gives you inputs about your audience activity.
Use this to discover in which hour area your audience is much more engaged.
Beware of the context (Mother’s day, Father’s day..) Prices, CPM, CPV can be altered.
2° Use videos
If you research Awareness for your brand, videos perform best on Facebook regarding reach and engagement.
Do not forget to insert Subtitles on your videos, because 85% of videos are seen without the sound.
Upload your videos to Facebook, do not insert videos with links from Youtube.
Videos directly uploaded “Natively” have a 110 percent higher engagement rate than YouTube links averagely.
Boost Authority content.
3° Boost a post that generates “likes” and engagement.
Don’t boost a post that requires no action from the viewer
Or
Ask for opinions
Asking questions is a good way to give a chance for your followers to share their thoughts.
4° Post less
Focus on quality instead of quantity, Finding great content takes time.
Conclusion.
In today’s Facebook world, where organic reach is going down, boosting a post is a fantastic way to improve visibility and reach targeted and narrow audiences.
Boosting posts may seem as simple as pushing a single button, but there’s a lot more to understand.
It’s important to be strategic about boosting a post and to only boost a post when you have a business goal in mind.
This will help you to increase your results.
Have more to share?
Comments below
🙃🙃🙃
