We know that it costs something to move an item from A to B. In the physical world we pay for travel…
Your product must create value for its customers. The best way of identifying value is through discovery in your…
This article provides tips and strategies to help grow your B2B product.
A is for Acquisition Plan
To grow you will need to acquire new customers. You should develop a plan describing how exactly you are going to do…
The size of your market is the price of your product multiplied but the number of potential customers. Then how come it can be so hard to calculate accurately? First let us consider the price. You have multiple products all at different price levels and potentially…
There are three reasons it is good to know the size of your market.
1. Investors will want to know
When the time comes to raise investment or perhaps even sell your company one of the many questions potential…