Product Strategy

Is “difficult worth doing”

There are features that users love, but are tricky to implement. So nine times out of ten, companies don’t…

The case for deal-driven development

“We are a product company. We don’t do custom deal-driven development.” This is a common mantra…

Putting the service back into SaaS

Remember SaaS? Software as a Service. The idea that instead of buying software once, you pay a…

What exactly is a product strategy?

A strategy is defined as

A plan of action designed to achieve a…

How to conquer feature FOMO

Feature FOMO (fear of missing out) occurs when a competitor releases a new feature and you just can’t stop thinking about it. Perhaps the feature is already in your backlog or even under active development. Maybe it looks really cool and is generating a lot of buzz in the…

Pro research tips for product people

Desk research is one of my favourite activities as a product manager. So much so that I would quite happily get up early on a Saturday morning, make a strong cup of coffee and spend a few hours getting to grips with a new domain ,competitor or product.

Why Does Sizing your Market Matter?

There are three reasons it is good to know the size of your market.

1. Investors will want to know

When the time comes to raise investment or perhaps even sell your company one of the many questions potential…

Does your product have the “Right to Win”?

“Right to Win” analysis is a form of competitive analysis that uses a quantiative approach. The goal is to determine whether your product has the right to win within a defined market segment. Products with a right to win are most likely to be selected by…