Some people seemingly default to easy-to-measure marketing channels such as pay-per-click advertisements rather than choosing other channels such as print and television advertisements, whose effectiveness can be more difficult to track…
Imagine that you are really great at attracting new customers. However, the vast majority of the folks that you convince to try your product use it only a small handful of times and drop off. You don’t want to be losing customers as soon as you get them since your…
Unless your business is selling very high-ticket items such as real estate or luxury yachts, which most people buy rather infrequently, you probably want your customers to use your product consistently and intensively. If your customers use your product all the time…
The most obvious application of growth science is in software, which includes popular…
I remember looking at a picture with colorful tiles overlaid over a mock webpage…
Do you want to grow your business? Who doesn’t? We wrote Growthzilla to not only get you started but to give you…