Imagine that you are really great at attracting new customers. However, the vast majority of the folks that you convince to try your product use it only a small handful of times and drop off. You don’t want to be losing customers as soon as you get them since your…
As mentioned previously, the best metrics are ones that fit your business model, objectives, and success criteria. Nonetheless, below are a few acquisition metrics that are commonly used by businesses and can serve as a solid starting point for your own growth efforts…
Without good data, you won’t be able to reliably analyze the results of your…
A key part of the growth science methodology is iteration. It’s not enough to form…
By utilizing experimentation to help us decide if changes to product, marketing, and…
This post is part of the Growthzilla Book series, which is an online draft of the print edition that will be available in 2018.
When you model your business, you will likely find that there are many ways that you can…
In the previous section we covered common revenue growth models to understand how companies make money on different types of products. In those models, revenue was driven by essentially the same three factors:
When modeling a business, it’s best to begin with its core: how it generates revenue. By starting…
If there is one concept that we hope to convey, it is that fostering growth for your product should be systematic and strategic rather than guesswork. Therefore, the next topic that we’ll cover is how to model and understand the engines of growth for your…