Homepage
Open in app
Sign in
Get started
Growthzilla
The Complete Guide to Creating a Growth Monster
Follow
Chapter 1: An Introduction to Growth Science
Chapter 1: An Introduction to Growth Science
I remember looking at a picture with colorful tiles overlaid over a mock webpage. In the upper left there was a red-orange tile and another…
Sergio Paluch
Jun 12, 2017
1.1 Growth Science Pillar 1: Iterative Experimentation
1.1 Growth Science Pillar 1: Iterative Experimentation
The origins of growth science could be traced back to David Ogilvy, one of the most well known ad men of the twentieth century, who…
Sergio Paluch
Jun 13, 2017
1.2 Growth Science Pillar 2: Optimization Across Disciplines
1.2 Growth Science Pillar 2: Optimization Across Disciplines
While corporate structure continues to silo departments, growth has quickly become an interdisciplinary practice, requiring functions such…
Sergio Paluch
Jun 14, 2017
1.3 Growth Science Pillar 3: Optimization Across the Entire Customer Lifecycle
1.3 Growth Science Pillar 3: Optimization Across the Entire Customer Lifecycle
The biggest mistake that business leaders make in trying to drive growth is focusing on just customer acquisition through marketing. This…
Sergio Paluch
Jun 15, 2017
1.4 What Kinds of Growth Can You Engineer?
1.4 What Kinds of Growth Can You Engineer?
The most obvious application of growth science is in software, which includes popular categories for innovation such as mobile apps and…
Sergio Paluch
Jun 16, 2017
Chapter 2: The Iterative Experimentation Process
Chapter 2: The Iterative Experimentation Process
In this chapter, we will go over the fundamental toolkit that will make your growth development a science rather than an art. We will cover…
Sergio Paluch
Jun 19, 2017
2.1.1 Understanding Your Customers’ Journey
2.1.1 Understanding Your Customers’ Journey
To identify the opportunities for growth along the customer lifecycle, it is first important to understand the customer’s experience…
Kimmy Paluch
Jun 20, 2017
2.1.2 Modeling Your Business for Growth
2.1.2 Modeling Your Business for Growth
If there is one concept that we hope to convey, it is that fostering growth for your product should be systematic and strategic rather than…
Sergio Paluch
Jun 21, 2017
2.1.3 Common Revenue Growth Models
2.1.3 Common Revenue Growth Models
When modeling a business, it’s best to begin with its core: how it generates revenue. By starting at the most fundamental level, you can…
Sergio Paluch
Jun 23, 2017
2.1.4 Customer Growth Models
2.1.4 Customer Growth Models
In the previous section we covered common revenue growth models to understand how companies make money on different types of products. In…
Sergio Paluch
Jun 27, 2017
2.2 The Customer Lifecycle
2.2 The Customer Lifecycle
Let’s review the customer lifecycle before we dive too deeply into strategy since it will serve as the basis for a lot of the concepts in…
Sergio Paluch
Jul 6, 2017
2.3 Strategizing and Prioritizing Experiments
2.3 Strategizing and Prioritizing Experiments
This post is part of the Growthzilla Book series, which is an online draft of the print edition that will be available in 2018.
Sergio Paluch
Jul 12, 2017
2.4 Running Successful Growth Experiments
2.4 Running Successful Growth Experiments
By utilizing experimentation to help us decide if changes to product, marketing, and operations are effective, we avoid having to rely…
Sergio Paluch
Jul 14, 2017
2.5 Iterating on Previous Growth Experiments
2.5 Iterating on Previous Growth Experiments
A key part of the growth science methodology is iteration. It’s not enough to form one hypothesis, test it, and implement a change. If you…
Sergio Paluch
Jul 19, 2017
Chapter 3: Tracking the Right Growth Metrics
Chapter 3: Tracking the Right Growth Metrics
Without good data, you won’t be able to reliably analyze the results of your growth experiments, and you’ll be back to a guessing game…
Sergio Paluch
Jul 25, 2017
3.1 Acquisition Metrics for Growth
3.1 Acquisition Metrics for Growth
As mentioned previously, the best metrics are ones that fit your business model, objectives, and success criteria. Nonetheless, below are a…
Sergio Paluch
Aug 25, 2017
3.2 Engagement Metrics for Growth
Unless your business is selling very high-ticket items such as real estate or luxury yachts, which most people buy rather infrequently, you…
Sergio Paluch
Sep 14, 2017
3.3 Retention Metrics for Growth
3.3 Retention Metrics for Growth
Imagine that you are really great at attracting new customers. However, the vast majority of the folks that you convince to try your…
Sergio Paluch
Oct 5, 2017
3.4 Measuring Non-Digital Marketing Channel Metrics
3.4 Measuring Non-Digital Marketing Channel Metrics
Some people seemingly default to easy-to-measure marketing channels such as pay-per-click advertisements rather than choosing other…
Sergio Paluch
Oct 12, 2017
Chapter 4: Evaluation Methods in Growth Engineering
Chapter 4: Evaluation Methods in Growth Engineering
There is a fundamental tension between speed and accuracy in growth engineering as there is in many other pursuits. On one hand…
Sergio Paluch
Nov 2, 2017
About Growthzilla
Latest Stories
Archive
About Medium
Terms
Privacy
Teams