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Guidance is a Journey
Styleguides play an essential role for product and branding, but what does it take to make one? How can you ensure that it stays useful and relevant? That’s the question that got me started…
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Pascal Heynol
Nov 29, 2016
1. Welcome to “Guidance is a Journey”
What’s this, and why do I write about styleguides?
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3
Problems
2. Problems with Corporate Styleguides
2. Problems with Corporate Styleguides
Styleguides come in various shapes and sizes, but they all try to take on the same basic issues: unifying a company’s communication towards…
Pascal Heynol
May 29, 2016
2.1. Obsolescence of Tools
2.1. Obsolescence of Tools
A tool like a styleguide has to support professionals in their daily work routine, making them faster and more efficient. Even more, it has…
Pascal Heynol
Nov 29, 2016
Types of Styleguides
3. Analyzing Public Styleguides
3. Analyzing Public Styleguides
In order to create a product that is up-to-date and not lacking behind current developments, possessing in-depth knowledge about the work…
Pascal Heynol
Feb 17, 2017
3.1. Analyzing Public Styleguides (pt. 2)
3.1. Analyzing Public Styleguides (pt. 2)
…continuation from Part 1.
Pascal Heynol
Feb 17, 2017
User Research
4. User Centered Approach
4. User Centered Approach
So rules and patterns to guide a digital brand’s appearance, behavior and code can only be effective, and thereby of any use, if they are…
Pascal Heynol
Feb 17, 2017
4.1. User Research Evaluation
4.1. User Research Evaluation
Transcribing all interviews lead to a great amount of statements and information on the way people work, their use of data and their…
Pascal Heynol
Feb 17, 2017
Concept
5. Styleguide Concept: Inventory & Classification
5. Styleguide Concept: Inventory & Classification
Achieving an actionable, tested and most of all useful result for a styleguide requires getting deep into the details of its actual…
Pascal Heynol
Oct 12, 2017
5.1. Styleguide Concept: Content, Structure & Testing
5.1. Styleguide Concept: Content, Structure & Testing
As with any website, providing relevant content to its users is undoubtedly the most important job a styleguide has to fulfill. Logically…
Pascal Heynol
Oct 12, 2017
Styleguide Process
6. Styleguide Process: Getting Started
6. Styleguide Process: Getting Started
Through my intense research on the state of styleguides it became apparent that introducing a styleguide that is meant to last and be…
Pascal Heynol
Feb 20, 2018
6.1 Styleguide Process: Extending Reach
6.1 Styleguide Process: Extending Reach
Stage 2: Spreading the Spirit
Pascal Heynol
Feb 20, 2018
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