GumGum Advertising Blog

Money is pouring into cannabis advertising budgets. It’s getting harder for publishers to just say no.

Nationwide regulations could be passed this year. Here’s what marketers should pay attention to:

With fewer people opting in, mobile publishers may have to pivot hard…

2020 Recap

With the prominence of ‘Instagram brands,’ and viral TikTok trends in 2020, it is undeniable that a brand’s social media presence is a…

Contextual Intelligence is a hot topic right now — especially as third-party cookies and identifiers continue to decline in usage and…

The debate over behavioral targeting versus contextual targeting is by no means new — but, over the last year, it has become a very…

What is machine learning? And how does it differ from AI or deep learning? Try our interactive workout to get up to speed on one of…

Know your machine learning from your deep learning; your CNN from your algorithm? Test your knowledge with our mind-expanding Machine…

GumGum unlocks the hidden value of the images and videos across the web, social media and broadcast television to help marketers target…

Whether we want to accept it or not, third-party cookies are on their way out. The European Union has passed the General Data Protection…

In an era of meteoric social change, brand safety tactics are causing division and damaging the very reputations they’re designed to…

The digital privacy drumbeat got even louder last month when Apple announced significant changes to how advertisers will be able to target…

It’s quite commonplace in digital advertising for Advertisers, Agencies and Brands alike to maintain and enforce an Allow List (fka…

The new integrated video format we quietly launched last month is non-interruptive, unskippable, user-friendly, high impact, adaptable…

Brands large and small are taking a break from Facebook — and for good reason. In this time of great social responsibility, we as…

Watching TV isn’t just America’s favorite pastime: It’s more like our second job. Adults in the United States now watch an average of 41…

Anyone old enough to remember Delta’s delightfully saccharine “We Love to Fly and It Shows” television ads of the late ’80s and early ’90s…

When Dove’s landmark ‘Real Beauty’ campaign debuted 15 years ago, it was nothing short of groundbreaking. Real women? Showing off their…

The first fully programmatic games kick off on July 24, ushering in a new era of sports advertising. Here are seven things brands need to…

Whether frozen margaritas or family reunions, too much of a good thing isn’t great. That’s especially true in the realm of digital…

Since basically the beginning of marketing, brands have had two main methods of placing an advertisement in front of the people who are…

Given the parade of high-profile brand safety fails in recent years, it’s easy to understand why marketers might be tempted to do whatever…

Plenty of studies have explored the eye-catching effects of moving advertisements on consumers. But what if it’s the consumers themselves…