Extracts from Hacker Maker Teacher Thief: Advertising’s Next Generation, Creative Social’s latest book. Consisting of over 30 essays from senior creative and strategic leaders from the Advertising Industry, the book answers questions like: What does the industry need to do today (not tomorrow) to stay valuable and relevant? Is digital collaboration the death of idea ownership? What the f**k do clients know about great advertising? How can copying make you more original? I feel connected, but do I feel more human? How are the porn industry, illegal black market and bitcoins changing online culture today? Should we make things people want rather than make people want things? And above all, how do we ‘do’ innovation?Available at Amazon. Just search “Hacker Maker Teacher Thief”