Do more with Hashtag Loyalty’s revamped Merchant Dashboard

Anshul Jasani
Hashtag Loyalty
Published in
4 min readJul 4, 2019

Built to Scale.

We understand the importance of and have given strong emphasis to “Business Growth” in this update.
It is the core aspect of this Merchant Dashboard revamp; the new feature introductions and improvements to the existing ones revolve around the same.
Unlike a new business where decisions are based on intuition, a developing business needs decisions that are justified by logic.
Informed and data-based decisions are the lynchpins to a higher probability of successful and scalable growth, and Hashtag Loyalty’s revamped Merchant Dashboard equips you to achieve exactly that.

Robust and Built to Scale, Hashtag Loyalty meets the requirements of standalone and enterprise businesses alike. Find out how!

What’s new in the Merchant Dashboard?

Stay up-to-date, review and compare performances at your will
No more waiting for reports to compare the performance of your outlets. We understand the importance of this for Chain Owners and have introduced this functionality on the dashboard itself. Accessible from the Navigation Menu, choose Comparison and simply select the outlets you want to differentiate and get an instant overview of their performance across key metrics. You can now also generate Reports as required for custom time periods and stay on top of your business performance.

Compare Outlet Performance

Identify performance anomalies
We’ve identified for you, outlets that are performing best and those that need attention. Displayed in a leaderboard format, you can find these on the dashboard homepage itself.

Leaderboard

Loyalty, more than just Rewards
The new dashboard enables you to look beyond Rewards and view Loyalty as a whole.
Gauge the success of your program via an Earn/ Burn Ratio, action on it and make remedial changes in case of inflated ratios due to points accumulation, low redemptions, etc.
Understand the impact of the rewards program on your business, keep track of your Average Order Value and Purchase Frequency.
Each of these metrics are represented on a timeline, allowing you to understand historical trends.

Loyalty beyond Rewards

Make communications matter
Do more with campaigns. Get specific and maximise results on your engagement with extensive targeting.
Apart from simple Offer/ Discount Reward Campaigns, you can now promote slow periods and specific products using Bonus Point campaigns.
Want to crowdsource information from customers? Survey campaigns are on their way!

Multiple Reward Structure Types
Extensive Targeting

Derive more from Feedback
Dig deeper into your feedback responses, derive metrics that will help you understand how customers perceive your brand better.
Get the likeliness of your customers referring your business to others via a NPS Score and act to convert your Detractors to Promoters.
Understand customer satisfaction for your products and services via a CSAT Score.
Gauge the effectivity of your Feedback communication with overview stats of your Sent, Delivered, Clicked and Responses.

Execute like an expert thanks to Recommendations
*Upcoming*
Get real-time personalised recommendations based on your usage, key performance metrics, customer activity and more. Action on these recommendations with ready-to-go campaign templates, default content and creatives.

Performance Recommendations

Talk to the Intelligence Bot for assistance
*Upcoming*
Encountered an error? Need campaign support? Don’t worry!
Get immediate assistance from Hashtag Loyalty’s Intelligence bot. Simply talk to the bot and receive step-by-step support instructions or resolution to your issue.

Make the most of Hashtag Loyalty
A tool is only as good as the person using it, hence to ensure you get the best results and make optimum use of Hashtag Loyalty we’ve introduced a Performance Rating.
Get a score based on the extent to which you’re using the platform and it’s features. Gauge your usage and improve your performance.

Performance Rating

That’s not it, learn more about the Merchant Dashboard in our previous post. Click here!

Not using Hashtag Loyalty? Click here to get started today!

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