Announcing Hashtag Loyalty’s revamped Merchant Dashboard
Smarter. Stronger. Simpler.
The Retail and Hospitality landscapes have rapidly changed over the last decade to adapt to the ever-growing customer expectations, Hashtag Loyalty has evolved as well to ensure businesses can address this change.
With the addition of Capture touchpoints, Feedback and Reservation, Hashtag Loyalty now allows for enriched customer data, deeper insights and expanded engagement possibilities.
The existing Loyalty-centric Merchant Dashboard demanded an upgrade in more ways than one and we’ve done exactly that.
Our merchants — you — provided us with invaluable feedback and we’ve listened.
Introducing to you the all new Merchant Dashboard.
What’s new in the Merchant Dashboard?
We’ll walk you through what’s new on the revamped Merchant Dashboard in a series of two posts.
We’ve changed more than just our identity.
Apart from a functional upgrade, we’ve given the Merchant Dashboard a complete face-lift.
We’ve cut the clutter to show you just the right level of detail and context of the metrics displayed. The new card-based design enables easier conveyance of information while allowing you to review, deep-dive and action on the information.
All you need, just a click away.
We’ve introduced a responsive Navigation Menu creating space and making way for more cards and hence metrics on the dashboard. Now switch between pages easily and obtain the statistic you’re searching for in just a click.
Search customers — anywhere, anytime.
Customers are fundamental to all metrics displayed on the dashboard and it’s only logical to make their details available at all times. The new Merchant Dashboard features an omnipresent Search that enables you to find specific customers along-with every detail associated to them, using just their name or mobile number.
Build holistic customer profiles.
We’ve collated customer and their activity data captured across different touchpoints to create comprehensive and richer profiles.
Find every customer related information in one location. Toggle easily and view customers segmented as per their RFM, Custom Tags, Tiers, Demographics or Real-time activity.
Derive insights with deeper customer segmentation.
Segregate amongst the 7 basic customer segments as defined by you or dig deeper and employ the newly introduced RFM segregation.
Understand your customers better by dividing them into 11 segments as per their Recency, Frequency and Monetary characteristics with respect to your business.
Focus on retention, keep customer churn in check.
Focus on metrics that matter. Apart from customer segmentation and activity, keep a close eye on your customer churn rate as well. Take insight-based action and deliver communications that customers are most likely to respond to, keep them engaged and hence maintaining an acceptable churn rate.
Wait, that’s not it. Learn more about the Merchant Dashboard in our next post. Click here!
Want to implement Hashtag Loyalty at your business? Click here to book a demo today!
