Highstreet Partners with NFTOO to Launch Exclusive Phygital Wine Metaverse Shop
As Valentine’s Day brings joy to millions worldwide, Highstreet is excited to announce its collaboration with NFTOO to unveil Château Canard, a unique wine store, on Highstreet Campus. Along with the other distinctive stores and experiences on Highstreet Campus, users can now directly purchase wine and champagne from Château Canard as a hybrid physical-digital item, or as we like to call it, “phygital.”
Highstreet has partnered with NFTOO to bring the concept of hybrid physical-digital products to the world of wine, opening up new opportunities in the food and beverage industry. Highstreet oversees the sales and creation of Château Canard within Highstreet Campus, while NFTOO manages the logistics and fulfillment.
NFTOO is a passionate group of wine and spirit connoisseurs that believe in building a bridge between art and tangible assets through phygital goods. With a highly skilled team of professionals from diverse backgrounds, NFTOO carefully selects the finest wines and spirits from across the globe.
NFTOO CEO Henry Song said, “Phygital products will serve as the bridge to connect Web2 and Web3, and this is a core ideology reflected in our partnership with Highstreet. With phygital products, we can create transformative experiences that blur the lines between the physical and digital realms and bring us closer to a more interconnected future.”
Château Canard will feature two options, both of which can only be purchased using HIGH tokens:
- Château Calon-Ségur (red wine) — US$350
- Louis Roederer Cristal Millésimé Brut (champagne) — US$600
After purchasing either bottle, users will receive both a digital and physical version. The digital bottle (as a NFT) will be stored in a user’s Highstreet home and can be used to give the user’s avatar a “drunk” appearance through visually stunning effects.
Drunk n’ love campaign with NFTOO!
To celebrate the partnership, Highstreet and NFTOO will be giving away a mystery gift to all users who purchase any three bottles, or redeem any two bottles. A snapshot will be taken three months after the campaign begins. Check out our socials for more information.
To redeem the physical bottle, buyers must visit NFTOO’s dApp. After paying a shipping fee of 0.1 BNB, the physical item will be delivered to complete your metaverse shopping experience.
Storage: Before redemption, wine and champagne bottles are professionally stored in NFTOO’s globally secure warehouses, which are temperature-controlled and insured.
Shipping: NFTOO only uses carriers that are especially suited to the delivery of fragile goods, and handles all logistics related to the delivery of the bottles. NFTOO accepts responsibility of the goods until they are delivered to your doorstep.
Buyback: NFTOO is offering a guaranteed floor price for their Cellar Pass holders. In the event that you wish to sell your bottle, NFTOO will facilitate the process and directly purchase it from you.
Note: Delivery time will vary based on location. Shipping is subject to NFTOO policies. For more information, including details about its buyback program, please consult the official NFTOO Discord.
Join the exciting addition of Highstreet Campus by being among the first to purchase wine as a phygital item. Celebrate the month of romance and our new partnership by enjoying a glass of wine or bubbly, both in the real world and the metaverse.
Travis Wu, CEO of Highstreet, said, “Our partnership with NFTOO and the launch of Château Canard on Highstreet Campus represents a significant step forward in the integration of physical and digital experiences. We believe that the fusion of physical products and digital assets will transform the way we engage with consumer goods, and we are thrilled to be at the forefront of this exciting new trend.”
Be sure to visit and follow us on Discord, Telegram, and Twitter to learn about any future developments about our partnership with NFTOO and the exciting new bottles that are about to hit Highstreet World!
About NFTOO
NFTOO was founded by a group of individuals with expertise in cryptography, NFTs, and wine and spirits. The platform’s shared vision is to merge the traditional web and the decentralized web, striking a balance between decentralization and centralization to create a profitable business. NFTOO believes there is a need to establish a connection between art and tangible assets, such as wine.
General Inquiries: info@nftoo.com
About Highstreet
Highstreet is a commerce-centered metaverse integrating shopping with gaming. While products from brands bring an endless supply of cosmetics, bridging character customizations with real world fashion, an MMORPG backbone further adds utility to them, allowing players to craft unique NFTs to either profit or elevate their gameplay. As Highstreet’s phygital products continue to gain traction both online through E-commerce storefronts like Shopify and offline through various department stores around the world, Highstreet’s Metaverse grows steadily through land sales to brand partners; accumulating new stories to be shared and discovered by players around the world.
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General Inquiries: info@highstreet.market
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Contact for Brands: merchants@highstreet.market
