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Research may not be that much of a secret, but it still surprises me how many companies launch something without doing any research. The…

When doing any kind of design project it’s important to have a clear set of goals before you start the actual project. This allows everyone…

Using competitor maps you can get a better view on your different types of competitors, direct and indirect. It gives you clarity and…

There are several steps involved in the creation of a design brief. If you want to get it right, the best way to start is by defining the…

It’s almost impossible to build a brand (or anything) in total isolation. There are so many inputs we receive every day that consciously or…

Asking the right questions is harder then providing the right answers. In this article we take a look at some of the most inspirational…

Having a strong brand personality as a brand is important. In some cases, it’s even a key asset for the brand. Being able to speak…

User personas are fictional characters based on real customer data. They allow you to empathise, create and build stronger brands and…

A positioning map is a method that helps you uncover the unique position a brand takes in the mind of the customer.