It’s True: Content Creators Are Businesses.

But it seems like you’re the one who doesn’t get it.

Sergey Faldin 🇺🇦
Honest Creative

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Photo by Aaron Weiss on Unsplash

About nine months ago, I wrote a series of articles for Medium that spoke about content creators as businesses.

My thesis in all three was simple and encouraging: Content creators are businesses. The world doesn’t realize it yet.

Needless to say, they all went viral. My first article received somewhat like 12,000 claps (and counting) and has made me several thousand dollars on Medium, alone. The follow-up articles were less popular — as the case with all sequels — but they performed well nevertheless.

Of course, the performance wasn’t the point. I didn’t care or think that these articles would be accepted the way they were. But the fact that they were is clear evidence that I am unto something. A topic worth discussing. An idea worth spreading, as the TED motto goes.

When writing those articles, I was busy working as Head of Content for an intentional startup — my first English-speaking job ever and my first serious job at a funded startup.

Before that, I had attempts of my own, and even a business — but it was all in Moscow. As I told a startup-founder from India recently, “What happens in Russia, stays in Russia.” The same for most parts of the world…

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Sergey Faldin 🇺🇦
Honest Creative

Honest thoughts. Unpopular opinions. Not necessarily true or smart. | The Guardian, Al Jazeera, Meduza | muckrack.com/sfaldin | Subscribe: sergeys.substack.com