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From larva to butterfly — how an energy incumbent became a green challenger brand

From larva to butterfly — how an energy incumbent became a green challenger brand

A big challenge for incumbents in liberalised energy markets is rebranding. There is a certain luxury problems for the companies that have…
Go to the profile of Friðrik Larsen
Friðrik Larsen
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The most valuable brand asset

The most valuable brand asset

A brand is a sum total. A brand is everything that a company is in the real world — it is every asset on the balance sheet but that is only…
Go to the profile of Friðrik Larsen
Friðrik Larsen
Innovating for a sustainable society

Innovating for a sustainable society

Go to the profile of Anders H. Lier
Anders H. Lier
The external circumstances for Nordic energy retailers are changing

The external circumstances for Nordic energy retailers are changing

The external circumstances for Nordic energy retailers are changing. In this post, I will highlight the most important factors that will…
Go to the profile of Sami Niemelä
Sami Niemelä
New Rules of Energy Industry in Action

New Rules of Energy Industry in Action

In my previous article I placed a question for utilities: “How do we adapt to the needs of the new generation?” There is a new game being…
Go to the profile of Stian Madsen
Stian Madsen
New Game and New Rules in Energy Markets

New Game and New Rules in Energy Markets

The energy markets are moving towards an open, increasingly competitive market model. Utilities are now facing the question:
Go to the profile of Stian Madsen
Stian Madsen
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