How & How Journal

A website should always have a clear purpose: to sell something, generate interest, or provide information.

Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers.

A brand message should be simple, but the thinking behind it should be complex. Here’s how to work it out.

As a creative director, I invest time into referencing as many images and styles as I can. Here’s what I’ve been looking at this week.

Some points we always bear in mind when creating animated explainer videos for our startup clients.

To art direct is to unify the vision of a brand and all its output. Here’s a bit more about it.

Business cards might seem old-school, but they still have value! Here’s how to make them as memorable as you can.

As creative director at Polleni, I invest time into making sure I reference as much imagery as possible. Here’s my weekly round up.

How we use solutions, research, analysis and general marketing knowledge to help companies create a successful brand and sell more.

A picture speaks a thousand words. A photograph arguably even more so. Here’s how to get the best out of a photoshoot.

Brand illustration is the use of illustration to add depth, character and feeling to a company’s brand.