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How to create effective unmoderated concept tests
How to create effective unmoderated concept tests
Unmoderated concept testing is a very popular UX research methodology used by modern product teams that iterate and validate continuously…
Overcoming the limitations of traditional A/B testing
Overcoming the limitations of traditional A/B testing
A/B testing, also known as split testing, is one of the most popular frameworks in product management because it allows comparing two or…
Build product as an early stage team
Build product as an early stage team
Building product and implementing new features is one of the most exciting parts of running a startup, because through this process, the…
Benefits of Unmoderated Testing
Benefits of Unmoderated Testing
Unmoderated usability testing is a research methodology that helps teams conduct research without the presence of a live moderator…
7 Things to consider for drafting an effective research plan
7 Things to consider for drafting an effective research plan
Creating a thorough research plan is just as important as running the study itself. A well-crafted user research plan serves as a roadmap…
How Hubble found it’s first 10 paying customers
How Hubble found it’s first 10 paying customers
Since launching our product earlier this year, Hubble was able to acquire paying customers and has been growing our revenue consistently…
Interviewing Techniques
Interviewing Techniques
In one of my favorite movies, Inception, Cobb (Leonardo DiCaprio) is depicted as a mind thief, the absolute best in the art of extraction…
Hubble Identify & Track Feature Release
Hubble Identify & Track Feature Release
Today we are releasing a beta version of our identify & track feature. Our SDK will now support the ability to target events and user…
