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Human as media
Homo homini media est
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Content marketing: How companies are turning into media. Case studies
Content marketing: How companies are turning into media. Case studies
Brands are engaged in a media arms race. Creating relevant and valuable content is no longer an option, but a necessity. Traditional…
Andrey Mir
Nov 16, 2014
The Wrong Theory. Roughness as a lure, in design and media
The Wrong Theory. Roughness as a lure, in design and media
In the age of total algorithmization, the roughness of a performance, and even the mistake, becomes the factor of surplus value. It is only…
Andrey Mir
Oct 9, 2015
New senses, electronically induced. How gadgets reshape the human sensorium
New senses, electronically induced. How gadgets reshape the human s...
Moving further into the digital world, we will be able to induce not just familiar but completely new, never before known senses. For…
Andrey Mir
Sep 24, 2015
Self-organisation at the Institutions and on the Net: Orchestra vs. Ensemble
Self-organisation at the Institutions and on the Net: Orchestra vs....
An orchestra differs from an ensemble in that it includes a management function — the conductor. Members of a small ensemble consisting of…
Andrey Mir
Sep 17, 2015
The Quantum Theory of Mass Media (II). Content: a shift from chunks to a flow
The Quantum Theory of Mass Media (II). Content: a shift from chunks...
The internet has shifted the news from a portioned to a streamed mode of consumption. A news feed in social media is an example of such an…
Andrey Mir
Sep 13, 2015
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The Quantum Theory of Mass Media (I). What is the unit of media consumption
The Quantum Theory of Mass Media (I). What is the unit of media consumption
Now, what is a quantum of mass media content?
Andrey Mir
Sep 1, 2015
Lenin and billions of man-hours of free time.
Lenin and billions of man-hours of free time.
Television swallowed up millions of man-hours of free time by drawing people into a shared passive addiction. Prior to the age of TV, never…
Andrey Mir
Aug 27, 2015
The Revolt of the Public and Media Ecology
The Revolt of the Public and Media Ecology
Marginal notes on Martin Gurri’s The Revolt of the Public and the Crisis of Authority in the New Millennium (2014)
Andrey Mir
Aug 27, 2015
Facebook wants to be a World Wide Paperboy
Facebook wants to be a World Wide Paperboy
Will a packaged internet platform defeat the open web?
Andrey Mir
Aug 27, 2015
Robot Journalism, the Third Threat
Robot Journalism, the Third Threat
Classical journalism is being forced out by: – Guerrilla Journalism, driven by the Viral Editor; – Brand Journalism, driven by content…
Andrey Mir
Aug 27, 2015
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