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humanact
Collection of insights & views on implementing Service Design & Behavioural Economics in large systems and corporations.
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Strategies to harness business complexity in experience and service design
Strategies to harness business complexity in experience and service design
One must understand how business and industry operates (including their internal dynamics) and develop strategy how to approach design of…
Luka Baranovic
Dec 6, 2017
SDGC17: Pattern Language for Service Design
SDGC17: Pattern Language for Service Design
Harnessing service design and management of designed services in large complex systems.
Luka Baranovic
Nov 5, 2017
Designing experiences for humans
Designing experiences for humans
There is a global struggle to integrate human centered design in large scale organisation. Here is the story to understand the challenge…
Luka Baranovic
Jun 17, 2017
Service Design needs a “pattern language”
Service Design needs a “pattern language”
If we want to ensure that design of services is shared, understood, discussed, challenged, implemented and improved by larger audience, we…
Luka Baranovic
Apr 15, 2017
Dear Service Design agencies: focus on business value outcomes, not the process.
Dear Service Design agencies: focus on business value outcomes, not the process.
Note: This story was published while I was still a director of CX in international telecom organisation and it reflects the point of view…
Luka Baranovic
Dec 18, 2016
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