Human Made Machine

How to Make Smarter Ads as Consumer Attention Gets Shorter and More Divided

AdExperiments is now Human Made Machine

Four years ago we founded AdExperiments to create a better way to objectively assess creative. As we have grown our desire to deliver richer insights has led us to explore the context around the message of the creative and the challenges of the market…

Machine Learning, a Magical Black Box

As advertisers focus on the promise of efficiency gains from the implementation of machine learning algorithms, ignoring their limitations is problematic. More advertisers should be exploring a man plus machine framework — or considering whether machine learning…

A Digital Perspective on Representative Sample

At AdExperiments our focus on digital creative testing is to understand the online impact of ads through A/B optimisation. We work with panel providers who have shown an aptitude for balancing sample effectively. But their methods for sampling can…

5 Crucial Steps to Choosing a Panel Provider

When running a research study the audience form the foundation of quality analysis. Typically researchers need to work with panel providers to find quality respondents to take their surveys. There are many challenges of working with panel providers…