Design

Humble leadership

In a world that is constantly changing, with exponential technology, increasing customer expectations and not knowing where the next answer will come from we need a new kind of leadership.

We need a Humble leader.

A leader who has vision…

Design for extremes

When you think about innovation in design we look for designing for extremes.

What does this mean?

If you take a typical bell curve a lot of research is focussed on the middle. In designing for extreme you look at the edges of…

Who is your Chaos monkey?

“How can you think yourself a great man, when the first accident that comes along can wipe you out completely.” — Euripides

The art of “debugging” — why we all need to learn debugging to create new stuff

Why unearthing questions is valuable through design research

In design, we focus on contextual interviews with your customers. The idea is to go deep and understand people — their needs, wants and aspirations. A question that comes up regularly is why can’t we just do focus groups or…