“Reality is one, though wise men speak of it variously.” — RigVeda
We see the world. We understand it and we interpret it. How we do it comes down to our mental models.
When you think about innovation in design we look for designing for extremes.
What does this mean?
If you take a typical bell curve a lot of research is focussed on the middle. In designing for extreme you look at the edges of…
“How can you think yourself a great man, when the first accident that comes along can wipe you out completely.” — Euripides