Cannabis is the most widely used drug in the world. It particularly enjoys popularity in US and Canada, Italy, Spain, Australia and New Zealand, all with 10% or more of their 15–64 year old population making use of weed at least one a year.
In the era of Masterchef, home cooking is on the decline. American Millennials spend 38% less time cooking, go way less to food stores and spend a much lower amount of their income on food-at-home compared to those born between 1965 and 1980. Italians follow the same trend, with 50% of people spending less…
In a video game like GTA, everything you do is without real consequences, so you can freely go on rampages, drive recklessly, disregard pedestrians and red lights. It is all fair game to complete your missions (as long as you avoid the cops, I guess). In real life, well, it is different. It does not take much…
I tried out being a delivery driver. While riding my bike around London with a really big backpack and a bright green jacket, I had an unexpected dejà-vu. A memory of ‘GTA San Andreas’ flashed in my mind, a video game I truly loved when I was a kid, just like many kids in my generation.
There is a set of drivers, in different areas, with different modes of transport. Some are already busy, some will free up soon, some just turned on the app. There is a set of orders from different customers, at different addresses, for different restaurants. Often all at the same time, at peak hours. The…
Good weather is usually great for business. More sunshine, higher temperatures, less humidity make us happier, make us go outside more and spend more than we would have at home. But food deliveries are not in the business of sunshine. They are in the business of rainy, stormy, snowy, freezing weather that makes us…
Deliveries have raised the bar on what is worth spending time and money for. Offering excellent food will not cut it anymore to get people out to a restaurant. Great food is a commodity now. One can get the best burger or pizza in town and eat it at the comfort of their home. Restaurants will need something else…
Now that we have talked about the wonderful world of deliveries and restaurants, let’s tell the truth. Restaurants hate deliveries.
Well, ok, they don’t hate-hate them. Deliveries make them money of course. But the thing is, it’s not the same type of money they can…
Kimchi risotto, burford brown egg & sesame. Ballotine of pig’s head & black pudding, saffron aioli & pickles. Charcoal-grilled lobster with fresh herbs. But not in a fancy restaurant, served by elegant waiters. At home, just like with pizza. Many restaurants at higher price levels are now entering deliveries…
Serving the same, exact hamburger at a McDonald’s or at a high-cuisine fair tricks our brains into actually tasting something different, just like it happened to a few Dutch foodies in a viral YouTube video. That is the reason why restaurants carefully design their space, service, music, to positively…