Hunch Playbook

Learn how to talk to your customers and find what they need

The four questions that can structure your conversation are as follows:

Identifying customer needs provides the basis to test your ideas (what meets the customer needs or not) and create the confidence and…

To identify a customer need, explore the quotes you have captured from your conversations. You’ll start to see common patterns that could…

Identified customer needs are gold. They become the basis for new ideas about new products, services, or features. Your ideas are only as…