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ID5.io
Building a universal ID for digital advertising
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Why publishers need to push back on platform-specific “cookie-less” solutions
Why publishers need to push back on platform-specific “cookie-less” solutions
For the most part, when someone says they have built a “cookie-less” solution, they mean that they don’t rely on third-party cookies…
Scott Menzer :: ID5
Oct 14, 2020
The Three Dimensions of Identity
The Three Dimensions of Identity
Identity is the foundation of digital advertising
Mathieu Roche
Nov 21, 2019
Whether You Rely on 1st or 3rd Party Data, Browsers’ Tracking Restrictions Will Impact Us All…
Whether You Rely on 1st or 3rd Party Data, Browsers’ Tracking Restrictions Will Impact Us All…
Ad tech is a complicated world. Because 2 things have the same name doesn’t mean they are the same thing
Mathieu Roche
Sep 6, 2019
Announcing the Launch of the ID5 Universal ID
Announcing the Launch of the ID5 Universal ID
With Universal ID, ID5 launches the first neutral, open source, shared “device ID” for digital advertising
Mathieu Roche
Jul 10, 2019
In the Identity Space, Less is More
In the Identity Space, Less is More
Consolidation needs to happen in the Identity space for digital advertising to thrive
Mathieu Roche
Sep 18, 2018
The Value of Neutrality in ID Management
The Value of Neutrality in ID Management
User identification shouldn’t be treated as a competitive advantage by ad tech vendors, it should be a neutral, shared asset
Mathieu Roche
Sep 19, 2017
Time to Fix Cookie Syncing
Time to Fix Cookie Syncing
Cookie matching is broken. We’ve created ID5 to fix it!
Mathieu Roche
Sep 9, 2017
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