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Ideas Amplified™
Helping you build a brand on the great ideas that made you get into business in the first place. Have a content idea? Let me know!
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The Ultimate GPTs List For ChatGPT.
The Ultimate GPTs List For ChatGPT.
Small business owners, brace yourselves for a game-changer: GPTs! These AI wizards can whip up everything from engaging content to…
Brent Flink
Mar 6
More Affordable (maybe even better) Food Photography With AI.
More Affordable (maybe even better) Food Photography With AI.
Working with a tight budget while trying to make great images for your food brand? Artificial intelligence offers groundbreaking new ways…
Brent Flink
Mar 6
Get wayyyy more value out of the designer you just hired.
Get wayyyy more value out of the designer you just hired.
Talking about problems invites designers to bring solutions.
Brent Flink
Feb 24, 2022
Packaging In The Wild
Packaging In The Wild
A few years ago my colleagues and I were working on some designs for a tortilla chip package line. We had each spent over a week on our…
Brent Flink
Nov 29, 2019
“Snipes and Messaging” or “Why Drawing Attention to Everything = Drawing Attention to Nothing”.
“Snipes and Messaging” or “Why Drawing Attention to Everything = Drawing Attention to Nothing”.
For smaller brands with limited advertising budgets, your packaging may be the ONLY experience your customers have with your brand.
Brent Flink
Nov 28, 2019
How do you draw a bike?
How do you draw a bike?
We think we know what a bike looks like but surprisingly few people could actually draw one from memory.
Brent Flink
Nov 28, 2019
5 Ways to Better Understand Your Customers
5 Ways to Better Understand Your Customers
How well do you know the people you’re trying to reach?
Brent Flink
Nov 28, 2019
What makes you think you’re so special?
What makes you think you’re so special?
You don’t? Why not? The fact is each of us and each of our businesses are special in some way. And our challenge as business people is to…
Brent Flink
Nov 28, 2019
Are you talking to me?
Are you talking to me?
Have you been to a large social gathering lately? Maybe a family reunion? Or a networking event? One minute you’re chatting with your Aunt…
Brent Flink
Nov 28, 2019
“Colour me confused,” the client said…
“Colour me confused,” the client said…
Ever notice how the corporate colour on your vehicles looks all wrong online? Or how the PowerPoint presentation you loved onscreen looked…
Brent Flink
Nov 28, 2019
Conversations build relationships. Monologs? Not so much
Conversations build relationships. Monologs? Not so much
My brother and I were having a conversation the other day about parenting. We talked about our kids and how we valued their trust and…
Brent Flink
Nov 28, 2019
In praise of colourful language.
In praise of colourful language.
Descriptive words build value.
Brent Flink
Nov 27, 2019
Better, faster (and usually cheaper) graphic design.… or, “The Importance of Creative Briefs”.
Better, faster (and usually cheaper) graphic design.… or, “The Importance of Creative Briefs”.
Graphic designers should solve business problems. If you’re used to telling your designer what to do, you’re…
Brent Flink
Nov 26, 2019
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