About
Identity Crisis: Healthcare Branding's Hidden Problems and Proven Strategies to Solve ThemThe only book that takes a look at branding the healthcare industry from an insider's point of view. Stories are from actual healthcare brands that I worked on, as well as several sections on how to create a brand identity.
Note from the editor
The only book that takes a look at branding the healthcare industry from an insider's point of view. Stories are from actual healthcare brands that I worked on, as well as several sections on how to create a brand identity.
Editors
Vince Parry
I am a writer by trade and a brand identity master by profession. My clients are mostly in the health and wellness space, but my interests are broad.