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Customer Engagement Toolkit for B2B Companies
A Comprehensive Guide to What Works for B2B Companies During These Uncertain Times
The COVID pandemic has spread waves of uncertainty across businesses and their customer base. As the crisis continues to unfold, it is paramount that B2B companies keep their customers engaged through the economic situation. How these B2B companies plan to engage their customers today, will determine the success of these enterprises tomorrow, at the dawn of a COVID-free world.
Let’s take a look at Sequoia’s Matrix on Opex Vs Revenue Loss that can help enterprises with decision making during uncertain times
This figure represents how strategy and finance teams might be working hand-in-glove with other business functions to predict how the situations will evolve and impact revenue, which thereby impacts Opex. There are several parameters to be studied and several companies will be evaluating their current investments and spends across various business projects and initiatives. These could also be analyzing projected RoI vs Alignment of these initiatives to operational and strategic objectives or zero-based budgeting.
