The Best Web3 Community in the World is in Africa
Trust me, they didn’t need tokens for this.
Community. The sacred crow of Web3.
Even those born and raised on Web3 don’t understand what makes a strong community in an NFT project or Web3 SaaS.
Plus, the ever-troublesome issue of adoption by the public prevents Web3 projects from standing out in the business world.
At least not for Emsany.
This Afro Art NFT marketplace built a strong community of African artists, growing bigger daily thanks to their easy onboarding process.
How did they do it?
As part of my Web3 interview series, I interviewed Emsany onboarding and marketing director Jean Fernandez, and he spilled the tea on how their NFT marketplace solved one of the main issues of Web3 projects.
Let’s find out!
What is an NFT Marketplace?
NFT marketplaces are divided into two types: streamlined and augmented.
The streamlined marketplace is the “traditional” NFT marketplace. Think OpenSea, Rarible, Magic Eden, etc.
The augmented marketplace is more specialized. It might be focused on a target audience or be more selective with the…
