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How One-Day Promos Can Help or Hurt Your Brand | IMM

How One-Day Promos Can Help or Hurt Your Brand | IMM

We’re all familiar with restaurant promos. There are the tried-and-true classics: buy one-get one free (BOGO), or the punch card that, when…
Go to the profile of Erika Stutzman Deakin
Erika Stutzman Deakin
Top 3 Trends Fast-Casual Restaurants Didn’t See Coming | IMM

Top 3 Trends Fast-Casual Restaurants Didn’t See Coming | IMM

Keeping up with rapidly changing trends is critical for fast-casual restaurants. Here are three trends that many eateries didn’t see coming…
Go to the profile of Erika Stutzman Deakin
Erika Stutzman Deakin
Hi, Robot! How AI is Impacting Service Jobs

Hi, Robot! How AI is Impacting Service Jobs

Technological advances have always impacted the human workforce. Artificial intelligence takes that impact to an entirely new level. Here…
Go to the profile of Erika Stutzman Deakin
Erika Stutzman Deakin
Tales of the Death of Retail are Greatly Exaggerated

Tales of the Death of Retail are Greatly Exaggerated

We have been inundated with gloomy stories of it being the end of days for brick-and- mortar establishments. If the many news articles are…
Go to the profile of Erika Stutzman Deakin
Erika Stutzman Deakin
5 Steps to Promote Your Restaurant’s Food Safety Program

5 Steps to Promote Your Restaurant’s Food Safety Program

Food safety should always be at the forefront of your mind. With every food order, every server, every chef and every dish the safety of…
Go to the profile of Erika Stutzman Deakin
Erika Stutzman Deakin
Hey Instagram model, were you paid to post this?

Hey Instagram model, were you paid to post this?

Last November, Instagram joined Facebook in prioritizing the enforcement of full disclosure of branded content, rolling out a tool that…
Go to the profile of Erika Stutzman Deakin
Erika Stutzman Deakin
Full Transparency: The Fearless Media Audit

Full Transparency: The Fearless Media Audit

Have you ever reviewed a grocery receipt after arriving home? Most of us have, at least once. It doesn’t come from a place of anger, it’s…
Go to the profile of Erika Stutzman Deakin
Erika Stutzman Deakin
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