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Creative Capitalism

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Creative Capitalism

Philip Brookes in Immersed

Jul 30, 2011

5 Reasons Your Not-for-Profit Marketing May Be Failing

Marketing of not-for-profit causes and organisations is the challenge of a lifetime. Many people expect that, because they’re promoting something incredibly worthwhile and rewarding, they simply need to get the message out and tens of…

Philip Brookes in Immersed

Apr 24, 2011

Designing a Way Forward

The human brain and our society are programmed to build upon our pre-established building blocks. This is very helpful, because we don’t have time to reinvent the wheel for every action or task we’re required to undertake. But it also means we tend not to think creatively and look at…

Philip Brookes in Immersed

Aug 2, 2010

Milton Friedman got corporate Social Responsibility wrong

On my flight back from Kuala Lumpur to Melbourne yesterday, I took the opportunity afforded by flying AirAsiaX (sans onboard entertainment) to read another sizeable chunk of “Creative Capitalism: A Conversation with Bill Gates…

Philip Brookes in Immersed

Jul 30, 2010

Whirlwind trip to Philippines is over again…

The past two weeks have flown by, and although I’ve been constantly ‘on the go’ I was still unable to meet with everybody that I would like to have. I missed out on meeting with Mellany Ramos Stametalaky from Kids Hope this time around, and didn’t get…

Philip Brookes in Immersed

Jan 24, 2008

Bill Gates and Creative Capitalism

Okay, it might be almost 3am but I’ve just read an article reporting on Bill Gates’ newly-coined term of “Creative Capitalism” that I finally felt is starting to ‘get it’, so I just HAVE to throw in my 2 cents!