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Philip Brookes in Immersed

Jul 30, 2011

5 Reasons Your Not-for-Profit Marketing May Be Failing

Marketing of not-for-profit causes and organisations is the challenge of a lifetime. Many people expect that, because they’re promoting something incredibly worthwhile and rewarding, they simply need to get the message out and tens of…

Philip Brookes in Immersed

May 16, 2011

Are your ideas ‘good’ or ‘bad’?

I was recently re-reading another great book from Edward de Bono, “New Thinking for the New Millennium”, which was published in 1999 and is clearly as just as applicable today as it was 12 years ago. Human nature being what it is, we have a tendency to get lazy in our…

Philip Brookes in Immersed

May 2, 2011

Too Much of a Good Thing?

Have you been inadvertently seduced into the ‘we need more of this good thing’ mindset? Whether in marketing, business more broadly, family life, friendships, or business, corporate, and national finances, it’s common place (and entirely natural) for us to think that if something is…

Philip Brookes in Immersed

Apr 26, 2011

Should we have a Facebook page for our business?

The owner of a groovy café near our office asked me this week whether it’s possible to delete posts on a Facebook page. I explained that it is, and then he went on to explain that this was a significant consideration for him in deciding whether…

Philip Brookes in Immersed

Apr 25, 2011

Computer glitch leads to supermarket free-for-all

Supermarket owner Glenn Miller is feeling a bit foolish at the moment. His Pak ‘N Save supermarket in Hamilton, NZ, unlocked itself at 8am on Good Friday with not a staff member in sight!

Philip Brookes in Immersed

Apr 24, 2011

Designing a Way Forward

The human brain and our society are programmed to build upon our pre-established building blocks. This is very helpful, because we don’t have time to reinvent the wheel for every action or task we’re required to undertake. But it also means we tend not to think creatively and look at…

Philip Brookes in Immersed

Mar 29, 2011

How to avoid a public relations disaster on Twitter

Anybody been following the recent tirade by a Marc Jacobs intern who somehow was given the keys to drive Daddy’s Twitter account? I can’t imagine CEO Robert Duffy would have been too impressed! Any exposure is not necessarily good exposure…

Philip Brookes in Immersed

Mar 16, 2011

Myer is not my store anymore

Myer may consider themselves to be positioned as an upmarket department store, but the customers they are trying so hard to appeal to are starting to disagree. Myer staff would only need to spend a few minutes on the floor of one of their suburban locations to sense the…

Philip Brookes in Immersed

Aug 4, 2010

Fit n Fast Gyms employs creative social marketing

I like it! Fit n Fast Gyms are a new player serious about making a huge impact in the fitness/gyms marketplace — and I reckon they could have a winning marketing formula.

Philip Brookes in Immersed

Jan 12, 2010

Offshoring — the pros and cons from a social and commercial perspective

A couple of years ago I wrote a draft article about off-shoring and the reasons why, ethically, it makes perfect sense and should not be condemned. However, it languished in the recesses of my hard disk…