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AR & The Retail Sector: A Conversation

AR & The Retail Sector: A Conversation

In the recent past, AR in the retail sector was mostly “try before you buy” experiences. You could, for example, put virtual furniture in…
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George Williams
Gamified & Strict Narratives: Understanding the future of immersive stories

Gamified & Strict Narratives: Understanding the future of immersive stories

Detective Håkansson has a murder to solve in the bleak Skåne winterscape of Sweden. In designing that scenario as an XR mystery, you have…
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George Williams
The Content Conundrum: Creating the known by means of the unknown

The Content Conundrum: Creating the known by means of the unknown

As XR creatives, we filter our thoughts through lenses; Gaming and Theater are just two. Experience colors our perspectives. That’s…
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George Williams
Words Fail Me: What to call the person who experiences narrative XR

Words Fail Me: What to call the person who experiences narrative XR

A user uses an app. A player plays a game. The person who experiences an immersive story is a what? Experiencer, aside from awkwardness…
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George Williams
Using Film Language in Narrative Handheld AR: Why the camera is and is not a camera

Using Film Language in Narrative Handheld AR: Why the camera is and is not a camera

Handheld AR is the only XR medium that affords a framed experience. Screen boundaries lay within your central FOV. So, the experience is…
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George Williams
Whose Medium is it Anyway?

Whose Medium is it Anyway?

“Find your character’s story. Then work through how they would tell it.” In other words, a character’s story lay between the written lines…
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George Williams
Words Fail Me: On the need for terminology unique to Immersive Storytelling

Words Fail Me: On the need for terminology unique to Immersive Storytelling

“VR Film.” How often have you encountered the term? It’s useful. It tells you that an artistic work is more than that catch-all, the…
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George Williams
The Evolution of Narrative XR or: It’s like 1911 all over again

The Evolution of Narrative XR or: It’s like 1911 all over again

In her novel Gubi Amaya (published 1850 -1865), Juana Manuela Gorriti creates a world where fact can masquerade as illusion. Her…
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George Williams
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