Impactology

Gift giving is an integral part of our culture. We have many occasions to splurge on our loved ones, birthdays, weddings, diplomas…

Once upon a time, Black Friday was a single day dedicated to excessive consumption that marked the beginning of the holiday shopping…

The appeal of neoliberal capitalism is that any company is allowed to fight for the consumer’s attention and dollars. As a result…

According to studies, we have closets full of clothes but 12–50% of them lie unused, and just in Sweden 2 million functional mobile phones…

I have been fascinated seeing my dad’s guitar collection growing from zero to six in the past few years. Six guitars are possibly…

Humans have always used and used up stuff. To fill their bellies, cover their bodies and put a roof above their heads. Throwing away or…

Choice overload and well-being

Conscious consumerism is a popular way to tackle sustainability issues but not an effective one.

What is overconsumption? Over compared to what? Is there a normal consumption? How do we measure it?