Setting the record straight: How “Moms Across America” lies to promote a dangerous, fundamentalist agenda

Statement by Rachel Konrad, Chief Communications Officer at Impossible Foods

Dear Impossible Foods Medium Readers: At the end of last year, we opened our own blog on impossiblefoods.com and stopped posting on our Medium page. If you’d like to check out our new content, updated regularly, as well as all of our archival content, head on over to impossiblefoods.com/blog. Thanks for reading!

“Moms Across America” has escalated a year-long campaign against Impossible Foods to push its anti-vaccine, anti-GMO agenda to anyone gullible enough to listen. The group’s latest salvo is a pathetic “news release” full of lies, anti-science rhetoric and ignorance of basic arithmetic.

Please read our comprehensive rebuttal of the latest MAA attack against Impossible Foods here.

MAA classifies itself as a non-profit, but make no mistake: This outfit is a supplement-pushing e-commerce company that collects and sells consumer data, funded by the sale of utterly ridiculous products such as $60 bottles of “hydrogen water,” coal extracts and other junk. By MAA’s own admission, it gets a commission on sales of supplements from other affiliates — and none of the products it pushes has been evaluated or approved by the US Food and Drug Administration or any other governmental authority. (The FDA confirmed last year it has no questions about the safety of Impossible Foods’ key ingredient.)

It’s sad, but perhaps not surprising, that MAA keeps trying to trash Impossible Foods. MAA’s goal is to eliminate genetic engineering, as well as the vaccines and insulin made using GE technology — while pushing quack products via its marketing and e-commerce site and affiliates. By contrast, Impossible Foods’ goal is to transform the global food system, improve public health and preserve biodiversity — with an approach rooted in science, consumer choice and transparency.

Don’t amplify ridiculous propaganda from charlatans. Don’t buy into quackery.

If you’d like a deeper understanding of Impossible Foods, you’re in the right place. We’re here to answer any and all questions about the extraordinary safety record of our key ingredient, our awesome use of genetic engineering, and our mission to eliminate animal agriculture — and more. After you digest all that info, we’re sure you’ll want to find the closest place to score an Impossible Burger.

Questions? You can contact us here. If you are a member of the media and want more information, please send an email to pr@impossiblefoods.com.