Tomas CorzaTesla and JTBD TheoryAbout the author: Tomas Corza is a marketing strategist, Jobs to be Done practitioner, automotive subject matter expert and is currently…18h ago
Indi YounginInclusive SoftwareArchetypes Don’t Have Photos, but Characters DoDevelop a cast of characters that represent archetypes you want to supportMay 5, 20234
Tony UlwickinJTBD + Outcome-Driven InnovationJobs-to-be-Done: A Framework for Customer NeedsJobs Theory provides a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation…Jan 6, 201711Jan 6, 201711
Tomas CorzaJTBD Theory: Insights from Ford and ToyotaAbout the author: Tomas Corza is a marketing strategist, Jobs to be Done practitioner, automotive subject matter expert and is currently…2d ago2d ago
Tomas CorzaTesla and JTBD TheoryAbout the author: Tomas Corza is a marketing strategist, Jobs to be Done practitioner, automotive subject matter expert and is currently…18h ago
Indi YounginInclusive SoftwareArchetypes Don’t Have Photos, but Characters DoDevelop a cast of characters that represent archetypes you want to supportMay 5, 20234
Tony UlwickinJTBD + Outcome-Driven InnovationJobs-to-be-Done: A Framework for Customer NeedsJobs Theory provides a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation…Jan 6, 201711
Tomas CorzaJTBD Theory: Insights from Ford and ToyotaAbout the author: Tomas Corza is a marketing strategist, Jobs to be Done practitioner, automotive subject matter expert and is currently…2d ago
Tomas CorzaJTBD Theory Examples: Uber, Spotify and DuolingoAbout the author: Tomas Corza is a marketing strategist, Jobs to be Done practitioner, automotive subject matter expert and is currently…4d ago
Alan KlementinJobs to be DoneWhat is Jobs to be Done (JTBD)?Upgrade your user, not your product. Don’t build better cameras — build better photographers.Oct 9, 201635
Tomas CorzaMastering Innovation: Understanding JTBD TheoryAbout the author: Tomas Corza is a marketing Strategist, Jobs to be Done practitioner, automotive subject matter expert and is currently…6d ago
