India and the Crypto Media

A roundtable discussion on what troubles the Indian crypto media

Inblox Events

Published in

inblox.events

4 min readApr 25, 2020

Questions on our mind

The Indian Crypto Media has a history. Of Struggle. There is immense talent in journalism in this sector but there are some underlying issues that no one wants to address, or is finding hard to address.

Where will the money come from?
How should the media industry work to survive?
Should it shun all inhibition and shill every shitcoin that is willing to spend?
What is the basic need that the Indian Crypto media industry has not been able to understand?
How should they evolve and into what?
What do they need to be world-class?

Also Read: Presenting — “Chainbusters”

Roundtable #5 brings together some leaders in the Indian crypto media industry to brainstorm solutions and make themselves greater!

The Roundtable Knights

This roundtable had to be unique. We had a bunch of experienced media personnel who had spent the last 2 years to develop their trade in crypto. Some are great influencers and have a good following on their Youtube channels, and other social media accounts, others have probably just started off and are looking at establishing a revenue stream.

But the struggles are neverending. Hats off to these budding media entrepreneurs who make their trade accessible to one and all, and make sure the right information reaches all of us.

Also Read: Is it the new age of the gig-developer?

Here are the exciting contributors to the world of crypto and blockchain in India.

Naimish Sanghvi, Founder-CEO, Coin Crunch India
Aditya Singh, Founder, CryptoIndia
Bimal Gupta, Founder, Koinpost
Ashish Sharma, Founder, Cryptoverse
Kashif Raza, Co-Founder, Crypto Kanoon
Shrikar Parashar, Co-Founder. Blockmanity
Shiv Gupta, Founder, Cryptoconversation

Salient points of the Roundtable discussion

The following are the salient points of the brainstorming today.

Current Status of the Indian crypto media world

The #RBIVsCrypto decision saw a spike in the viewership and readership
New users asking 40% questions
New revenue streams opening up for all mediums

Challenges faced by crypto media businesses

Despite the rise in new queries, reach has not increased substantially
Organic reach is quite slow
Inorganic growth requires funds which are hard to come by
User retention & attention span is an issue
Incentives for users to read or watch is missing.
The message does not spread beyond the loyal followers within the community
Large brands in the Indian crypto market want free coverage
The industry is not supporting Indian crypto media adequately
The legality of paying projects is questionable or not clear

Solutions

Influencers should write guest posts in traditional media outlets
A clear strategy needed for better message & information dissemination to loyal followers
Explore smart & creative ideas needed for outreach
The fraternity must support each other’s work
Design an incentive model like #BasicAttentionToken

Roundtable #5 Details

We conducted this #Roundtable #Discussion: 10th April 2020, Friday on our Airmeet community meetup page, between 4:30 PM to 5:30 PM. We received an overwhelming response and had 100+ registrations and attendance at this event from all over the country as well as from overseas.

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